Mercedes-Benz India achieves best-ever Q2 sales
The country's leading luxury carmaker Mercedes-Benz India announced achieving the best ever June, second quarter and half-yearly sales in 2017. The Stuttgart-based carmaker sold 3,521 vehicles in India in the April-June 2017 period, registering a total growth of 18 per cent over the 2,975 units sold during the same period last year. Furthermore, the company also had the best-ever June sales with 40 per cent growth achieved over June 2016. This year the company also marked the brand's highest ever half-yearly sales, which went up by 8.7 per cent with total sales accounting to 7171 units against the 6597 units sold during January-June 2016.
Commenting on these impressive sales achievements Mr Roland Folger MD & CEO of Mercedes-Benz India said that "Having set the sales momentum in Q1 2017, we are glad to better ourselves with an impressive Q2 sales performance, which grew by a robust 18%. This sales performance further strengthens our customer-centric strategy, which is bearing fruit. We are confident of our leadership in the market by sustaining this growth story in the remaining quarters as well."
Between January and June 2017 the company has launched a total of six new products in the Indian market with an average of one product per month. The year started off with the launch of the Mercedes-Benz A-Class and B-Class Night Editions, followed by the launch of other special edition models like the - 2017 S-Class Connoisseur's Edition and the Mercedes-AMG G63 'Edition 463'. Having said that, the most important launch for the company this year was the new-gen E-Class Long Wheelbase Sedan. While the company kick-off the sales with the E 200 and E 350 d, in early June Mercedes-Benz India completed the new E-Class family with the launch of the entry-level E 220d.
Talking about the new E-Class Mr Folger said that "The demand for the Long Wheelbase E-Class, in particular, has contributed immensely to our volumes." Last month the carmaker also launched the Mercedes-AMG GLS 63, the performance iteration of the standard issue Mercedes-Benz GLS that is already on sale in the country. As for the luxury SUV space, that carmaker said that there was 31 per cent growth in the January-June 2017 period and the Mercedes-Benz GLC, which was launched in India last year remained the highest selling SUV in Mercedes-Benz's portfolio in H1 2017. Other SUVs in the company's line-up includes the GLE, GLA and the GLS. Early this week Mercedes launched also the 2017 GLA facelift in India.
Source : NDTV