Robert Bosch GmbH (Germany) and Continental AG (Germany) are the leading players in the Over the Air (OTA) Updates Market
Factors such as rising electric vehicle production, increasing number of connected car devices per vehicle, increasing cloud-based services, government norms and regulations, and vehicle data security have boosted the over-the-air (OTA) updates market for automotive. The global OTA updates market for automotive is projected to grow at a CAGR of 18.2% from 2017 to 2022, to reach USD 3.89 Billion by 2022.
The OTA updates market for automotive is dominated by a few global players and comprises of several regional players. The key players that provide OTA updates for automotive are Robert Bosch GmbH (Germany), Continental AG (Germany), and Harman International (U.S.). New product development is the key strategy adopted by these players to gain traction in the OTA updates market for automotive. For instance, in 2017, Qualcomm Technologies, Inc. introduced ‘Snapdragon X16 LTE modem’ that transmits fast and reliable data required for navigation and connected car technologies. This LTE modem would be integrated with the company’s ‘Connected Car Reference Platform’ to offer advanced connectivity solutions. Likewise, in April 2016, Trimble Inc. introduced ‘Trimble PULSE Suite’ that provides field service management solutions for agriculture, construction, and utilities industry. The ‘Trimble PULSE Suite’ is the integration of multiple solutions such as telematics, back-office, scheduling, and mobile workforce offered by the company.
Robert Bosch GmbH (Germany) has adopted new product development as a key strategy to retain its position in the OTA updates market for automotive. For instance, in June 2016, the company developed an eCall cloud-based automatic emergency calling service in Japan. This service will be offered as OE hardware or in the aftermarket. The company is currently offering eCall services in 41 countries worldwide and has decided to set up a facility in Japan to start the cloud-based service. Other than this, the company also adopted the strategies of collaboration and expansion to retain its position in the OTA updates market for automotive. In June 2017, it collaborated with TomTom International BV (Netherlands) to develop a new map named as “Radar Road Signature” that uses radar signals. This map would be helpful for autonomous driving as it is capable of working at night and in poor visibility conditions. The map uses the radar technology to guide the vehicle and identify the correct route to reach the desired destination. It will be initially launched in the U.S. and Europe in 2020. In September 2016, the company expanded in Southeast Asia by starting new offices in Philippines and Indonesia with an approximate expenditure of USD 90 million. The company is also expanding its manufacturing capacity to offer mobility solutions in Malaysia and Vietnam.
Continental AG (Germany) adopted a mix of several strategies such as partnership, expansion, and new product development to strengthen its market position. In June 2017, it partnered with Carnegie Technologies (U.S.) to offer ‘Network Convergence Platform’ for fast, reliable, and uninterrupted connectivity solutions. This network solution enables over-the-air updates for different electronic control units (ECU) equipped in the vehicle and will be integrated with Continental’s navigation solution. In January 2017, it collaborated with NTT DoCoMo Inc. (Japan) to develop advanced 5G networks to enhance the cellular based vehicle-to-everything (V2X) wireless technology. Under this collaboration, the company aimed to achieve 10 Gbps of downlink speed with reduced response time to ensure high-quality standards. In April 2017, it expanded its research and development capabilities by opening a new center with an area of 65,000 square foot in Silicon Valley, California, U.S.