Mercedes-Benz Remains Number One Among Luxury Car Brands in 2019
2019 was the ninth consecutive record year for Mercedes-Benz, with growth of 1.3% to a total of 2,339,562 units delivered worldwide. At the same time, Mercedes-Benz maintained its leading position among the luxury car brands for the fourth year in a row. In all three of its main markets, China, Germany and the USA, the Stuttgart-based brand with the three-pointed star surpassed the high levels of the previous year. China, Mercedes-Benz’s largest market, remained the main growth driver, with sales of 693,443 units representing an increase of 6.2% and a new record year. Last year’s model offensive with a total of more than ten new or revised models led to a significant boost in unit sales, particularly of Compact Cars and SUVs, and contributed to the overall sales growth.
In full year 2019, Mercedes-Benz maintained its market leadership in the luxury segment in markets including Germany, Great Britain, France, Spain, Belgium, Switzerland, Poland, Portugal, South Korea, Japan, Australia, Thailand, Vietnam, Singapore, Canada and South Africa.
Mercedes-Benz’s five largest markets last year were China, Germany and the USA followed by Great Britain and South Korea. The Stuttgart-based company with the three-pointed star finished the year with the highest annual unit sales in its history, as well as its best quarter ever (614,319 units, +3.2%). In the fourth quarter of 2019, Mercedes-Benz sold for the first time more than 600,000 cars within a quarter. In the month of December, 205,968 vehicles were sold and therefore the high prior-year level was almost achieved (-0.3%).
Source : Strategic Research Institute