@Juun AB Hier afgedrukt voor twee punten.
1. TomTom rep zegt: big success.
2. Fastest-growing market
TomTom, a European business, is making big strides in the North American market in an area that continues to show big growth — golf watches.
“We’ve had great success,” said TomTom’s category sales manager golf Andrew Clayton. “The golf product and everything that TomTom does is about simplicity of use. It’s all about the consumers and we took their feedback. They didn’t want buttons and things around the outside. When you’re playing golf, you’re swinging a club and you’re touching buttons, your shirtsleeve is touching the screen. They didn’t want that kind of control, maybe where it was touched by accident. (With TomTom), one button controls everything.”
On top of the usual distance things, TomTom’s watch includes details every golf nut wants to know, things like at-a-glance detail about the fairway contours, doglegs and bunkers. The watch has 40,000 golf courses, syncs with smart phones and updates regularly on its own. Put in a profile and you can work out how many calories you’re burning during a round.
“The wearable technology market is the fastest-growing of any of the markets — running, fitness, golf,” said Clayton. “There’s a big difference for the golf consumer who’s maybe used one of the hand-held devices in the past. They’ve started to move over to a more convenient unit which is the watch. They researched 60,000 people about why they’re leaving golf today, I think 36% said it was because of time, they don’t have enough time to play. This is easy and quick to use. You can get around the golf course quicker.”