Xeikon Bolsters South American Presence
Friday, September 30, 2011 Will Farrel
Print service providers in Chile and Brazil now have access to market-leading digital printing solutions following Xeikon’s expansion of its dealer network in South America. Davis Graphics will sell the Xeikon 3000 series, Xeikon’s dedicated label presses, in Chile, while PTC will supply the same systems in Brazil. The partnerships will enable Xeikon to build on its momentum in South America, as GSI is already selling the company’s systems in Colombia.
South America is an important market for Xeikon. The region is experiencing significant growth, with print service providers in the region increasingly looking for flexible and cost-effective digital printing technology.
Xeikon chose Davis Graphics and PTC as their distribution partners because both companies have an excellent track record in the graphics industry, specifically in the self-adhesive label market.
Miguel Troccoli, owner of Brazil-based PTC, comments: “We’ve seen strong growth in the Brazilian market, especially in the label sector. Many print service providers see digital printing as the perfect technology to service increased customer demand, from both a productivity and quality perspective".
“Xeikon technology has been around for more than 17 years. In signing this distribution agreement, our customers will have access to systems manufactured by a pioneer of the print industry.”
Felipe Arias Q, Managing Director at Chile-based Davis Graphics, also believes his customers will reap the rewards of the partnership: “The Chilean print market has always been open to new technologies, and the digital label printing sector is no different. Our customers are looking for cost-effective solutions that offer flexible printing techniques to handle all types of jobs.
“Also, Xeikon has an excellent record in the wine label market, which is a key area for Chilean print service providers. A variety of materials is being used for labels in this market, and not having to pre-coat them makes the production process faster and delivers cost savings.”
Filip Weymans, Marketing & Business development manager Labels & Packaging at Xeikon: “We have a dedicated strategy for self-adhesive label production, and offer a wide range of solutions for this market, built around the Xeikon 3000 Series.
“In PTC and Davis Graphics we have the ideal partners, as both companies specialise in self-adhesive label printing. They have the technical expertise and understand their local markets – they’re perfectly placed to show print service providers how far digital printing technology has come, and what the Xeikon 3000 Series can help them achieve.”