KPN, Telfort gain share in Dutch triple-play market
Friday 23 September 2016 | 09:56 CET | News
The share of Dutch households with triple- or quad-play telecom subscriptions continues to grow, reaching 65 percent in the second quarter of 2016 compared to 61 percent a year earlier. Quad-play shows the biggest growth, up 4 percentage points over the past year, and especially KPN and Telfort have been successful in attracting quad-play subscribers, according to Telecompaper's latest ‘Triple Play Insights’ report.
Most consumers are satisfied with their subscription: 81% say they don't want to change anything about it, the survey conducted during Q2 2016 by the Telecompaper Consumer Panel found. One in ten (9%) triple- or quad-play subscribers want a cheaper subscription, and 6 percent want to change provider. Four percent would consider cancelling their fixed telephony subscription.
The most important reason to choose a triple- or quad play package is the monthly costs; three out of ten Dutch consumers mentioned this reason. Reasons related to TV (available channels, image/signal quality) are important for 18 percent of triple-play customers when choosing a package. The survey also found that 15 percent of triple-play customers intend to take a subscription to extra channels or a 'plus' package. The most popular option is Netflix; 5 percent said they intend to take a subscription to the streaming service in the next six months.
Market leader Ziggo serves over half of the triple-play market. However, over the past few years this market share has decreased steadily: Ziggo lost two percentage points of market share in the past year and six points over the past two years. KPN and Telfort’s shares are still much smaller than Ziggo’s, but are growing. KPN now serves over a quarter of the triple-play market (up 3 percentage points over the past year), and Telfort serves almost one in ten households (up 2 points over the past year).
In line with these findings, KPN and Telfort both have a positive Net Promoter Score (11 and 8, respectively) from their triple-play customers. In contrast, Ziggo’s NPS is negative (-7), although has improved slightly compared to a year ago. The survey shows that the average NPS across all triple-play providers is -1.