Tele Atlas Maps and Location Content Power Sygic AURA’s 3D Navigation Experience
Sygic’s new 3D product delivers a futuristic, content-rich navigation experience for pedestrians and drivers today
CTIA Wireless 2010
LAS VEGAS--(BUSINESS WIRE)--Tele Atlas, the world leader in high quality digital maps and dynamic content, and Sygic, a navigation software company, have announced that Tele Atlas maps and content are in the foundation of the recently launched 3D navigation product Sygic AURA. Sygic AURA combines professional car navigation with a pedestrian-centric application so that both drivers and pedestrians have access to information about the world around them, including 3D visuals. The product is designed for users of the next generation of smartphones and personal navigation devices and it will be available for mobile users around the world.
Sygic AURA provides end users with full 3D content displays including elevation, buildings and landscapes. The application leverages Tele Atlas maps and content including Advanced City Models of major cities with photorealistic display, 2D and 3D City Maps, 3D Landmarks and Digital Elevation Models, which dramatically raise the clarity and reality of screen images for end users to see exactly where they are and easily find what they want. Tele Atlas Voice Maps, Safety Cameras and millions of points of interest (POIs) are also included in Sygic AURA to enrich the end user’s turn-by-turn navigation experience. Sygic AURA also delivers a combination of social networking and community related features, including connected capabilities for real-time information to see a friend’s location or status and to look up weather or traffic information.
“Consumers are seeking applications that deliver rich mobile experiences. Sygic AURA is a brand new product category, designed to meet this demand with a range of innovative navigation and location content,” Peter van der Fluit, Senior Vice President of Tele Atlas said, “Tele Atlas has worked with Sygic for several years to support its navigation application development. We are very pleased to provide its latest consumer navigation product with powerful location content and features.”
“Three years of development have culminated in Sygic AURA - our first application on the market that goes beyond other mobile offerings to combine pedestrian and car navigation, map display, POI search and social networking, along with data-free access to pre-installed digital city guides and Wikipedia, letting the users drive, walk and meet, even at places they would never expect to be,” said Sygic’s CEO, Michal Stencl. “With Tele Atlas on our side, we are able to offer our customers an innovative, high-quality 3D navigation solution of the future for today’s mobile experiences.”