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Market Monitor

LBI International « Terug naar discussie overzicht

LBi and Service2Media to deliver mobile apps

8 Posts

Omlaag ↓

[verwijderd] 1 februari 2012 13:05

dit bericht heeft eigenlijk ook nog niet in de picture gestaan ,terwijl het eigenlijk HEEL belangrijk is voor LBI.

January 25, 2012

Global marketing and technology agency LBi has signed a partnership deal with Service2Media, leading provider of advanced app solutions for mobile devices

The deal will see LBi integrate the Service2Media App Lifecycle Platform into its growing portfolio of mobile services and digital technologies.

The move will allow LBi to develop and distribute mobile apps on behalf of its portfolio of big-brand clients including Coca-Cola, SAB Miller and Sony Ericsson.

The App Lifecycle Platform is device agnostic meaning that mobile apps only need to be created once for use across multiple platforms.

The App LifeCycle Platform automates the development process to output the same app for any mobile or tablet device (iPhone, Blackberry, Android, J2ME/Symbian, Windows Phone 7 and HTML5) giving LBi and its clients a cost effective, cross-platform route to market for mobile applications. The platform has been used to develop and maintain apps for international clients including, CNN, Al Jazeera and Rabobank.

By reciprocal arrangement, as Service2Media expands globally into regions such as Middle East and USA, LBi will combine and share professional consulting capabilities and sales resources to extend each business’s reach in to local markets. Initially going live in the UK, US and Dubai, the Service2Media App Lifecycle Platform will be rolled out across LBi’s global network of agencies.

Ilicco Elia, Head of Mobile at LBi, said: “We are excited to be able to integrate Service2Media’s App Lifecycle Platform into our offering giving us the ability to efficiently deliver cross platform applications.“

Geert Kolthof, CEO of Service2Media, said: “We are excited about this partnership, which help us to grow our global footprint. Our complementary offerings make this a valuable deal for both parties and our mutual customers.”

[verwijderd] 10 februari 2012 13:03

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

10 February 2012,

PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.

PepsiCo is to up investment in its core cola and crisps brands in North America, which some believe have been neglected as the company strives to promote and invest in healthier brands.

PepsiCo did not disclose whether its UK operation, which makes Walkers Crisps, would be impacted by the jobs cuts, which were announced as the company reported a 15% lift in sales in 2011 to $65.5bn (£41.2bn), with profits up 2% to $6.5bn (£4bn).

PepsiCo employs more than 5,000 people in the UK.

The global drinks and snacks brand announced an additional investment of between $500m (£315m) and $600m (£378m) in 2012 in advertising and marketing support.

It mirrors a similar announced by Coca-Cola, which recently announced it was to re-invest up to $400m (£252m) in brand-building initiatives. Premier Foods has also made a similar advertising strategy commitment.

PepsiCo's advertising uplift is primarily to focus on the US, where it has been losing market share to rival Coca-Cola.

The swingeing job cuts are part of PepsiCo's aim of saving $1.5bn (£944m) by 2014.

Other measures to help meet the target include further organisational changes, a closer working relationship between countries, a rationalisation of agencies and introducing new technologies.

Hugh Johnston, chief financial officer, said: "As we implement our strategic priorities in 2012, we've had to make tough decisions. As a result, 2012 will be a year of transition."

..... introducing new technologies,liggen hier kansen voor Lbi/Service2Media

[verwijderd] 23 februari 2012 21:42

'The Voice kids' app en bordspel: nieuwerwetse gezelligheid op de vrijdagavond van RTL 4

'The Voice Kids Game' kent drie typen vragen, die worden gesteld door de mobiele applicatie. Vragen waarbij je iets moet voorspellen in de trant van: wat denk je dat er straks gaat gebeuren? Let op-vragen zoals: Martijn is net uit beeld gelopen, welke kleur schoenen heeft hij aan? En echte kennisvragen zoals: hoeveel weken stond het origineel van het zojuist gezongen liedje op nummer 1 van de download top 40?

De mobiele applicatie en het speelbord rond 'The Voice Kids' zijn tot stand gekomen in een samenwerkingsverband van Lbi Mobile, RTL en Talpa en wordt mede mogelijk gemaakt door Vodafone, Microsoft en Nokia. Alle informatie is terug te vinden op: www.thevoicekids.nl/tvk-specials/game/

[verwijderd] 24 februari 2012 14:33

Lbi and The Walt Disney Company Germany

Köln, 01. Februar 2012: LBi Germany, eine der größten unabhängigen Agenturen für digitales Marketing und Technologie, geht für Disneys kürzlich in Deutschland gestarteten Online-Shop “Disney Store” mit einer langfristig angelegten SEA-Kampagne in die Vollen.

Die SEA-Kampagne soll das volle Umsatzpotenzial des neuen deutschen Disney Store ausschöpfen, den Traffic spürbar erhöhen sowie die Bekanntheit des weltweit renommierten Unternehmens im deutschen E-Commerce-Segment stärken. Die erfahrenen SEA-Experten von LBi Germany zeichnen sich für Strategie und Umsetzung verantwortlich und freuen sich auf das Projekt für den langjährigen internationalen Partner. “Wir sehen im SEA-Kanal großes Wachstumspotenzial für den neuen Disney Store. Gerade unmittelbar nach dem Launch eines Online-Shops, wenn sich SEO-Aktivitäten in der Suche noch nicht signifikant bemerkbar machen, ist es enorm wichtig, diese Lücke mit intensiven SEA-Aktivitäten zu schließen”, so Anke Herbener, CEO bei LBi Germany.

Für die Kampagne hat Disney eine Agentur gesucht, die sowohl strategisch als auch operativ überzeugt. “Die langjährige Erfahrung mit großen, internationalen Kampagnen und Projekten sowie nicht zuletzt unsere guten Erfahrungen mit LBi waren wichtige Punkte bei der Entscheidung”, so Scarlett Wycisk, E Commerce Manager bei Disney.

--------------------------------------------------------------------------------

[verwijderd] 24 februari 2012 14:39

Köln, den 02. Februar 2012. LBi Germany ist 2012 erneut für die Bereiche SEA (http://www.lbi.de/performance-marketing/suchmaschinenmarketing/) und SEO (http://www.lbi.de/performance-marketing/suchmaschinenoptimierung/) durch den Bundesverband Digitale Wirtschaft (BVDW) zertifiziert. Zusätzlich erhält Europas Nummer Eins für digitales Marketing und Technologie das Siegel "Affiliate Marketing Trusted Agency". Damit ist LBi eine von nur sieben Agenturen in Deutschland, die 2012 mit allen drei Qualitätssiegeln ausgezeichnet wurde.

"Die Zertifizierung in allen drei Bereichen zeigt uns, dass der 360-Grad Ansatz in unserer täglichen Arbeit zu zählbarem und nachhaltigem Erfolg für unsere Kunden führt", freut sich Anke Herbener, CEO der LBi Germany AG. Maßgeblich für die Zertifizierung waren die Kriterien Kundenzufriedenheit, Arbeitsweise, Erfahrung und Engagement der Agentur am Markt. Dafür befragte das neutrale Prüfungskomitee etwa Agenturreferenzen und überprüfte anonym Kundenprojekte.

Für das Zertifikat "Affiliate Marketing Trusted Agency" waren insbesondere eine nachhaltige und langfristige Arbeitsweise ausschlaggebend. Kriterien waren etwa:
- Mitgliedschaft im BVDW,
- die Beschäftigung von mindestens drei festen, dafür qualifizierte Mitarbeitern,
- Geschäftsbeziehungen seit mindestens zwölf Monaten mit mehr als zwei Netzwerken für Affiliate Marketing (http://www.lbi.de/performance-marketing/affiliate-marketing/) in Deutschland und
- der Betreuung von mindestens fünf Kunden.

(Selbst-)kontrolle für seriöses SEO und SEA
Der SEO-Expertenbeirat des BVDW überprüfte für das Zertifikat die Arbeit von LBi auf Seriosität und Kundenfreundlichkeit. Die Guidelines der Suchdienste Google, Yahoo und Bing bieten dazu die Basis. Beim SEA-Siegel stand die professionelle Arbeitsweise auf hohem technologischem Niveau im Vordergrund. Eine bestehende Zertifizierung als "Google Advertising Professional" oder "Yahoo Search Marketing Zertifikat", über die LBi seit Jahren verfügt, waren dafür notwendige Voraussetzung.

LBi darf alle drei Qualitätssiegel für ein Jahr führen und verpflichtet sich, zusätzlich zur Kontrolle durch das BVDW-Gremium, zur Einhaltung der Kriterien in diesem Zeitraum. "Gern unterstützen wir den Verband dabei, den Markt für Suchmaschinenmarketing und Affiliate-Marketing sicherer und transparenter zu machen", so Herbener. Als große, weltweit agierende Agentur fühle sich LBi auch wegen seiner Vorbildfunktion verpflichtet.

[verwijderd] 27 februari 2012 12:04

LBi en Ahold lanceren ahold.com .
dinsdag, 14 februari 2012

.LBi en Ahold hebben ahold.com vernieuwd. Bezoekers van de nieuwe corporate site kunnen zelf bepalen hoe hun Ahold homepage eruit ziet, met onderwerpen die ze zelf hebben gekozen. Daarnaast is alle content deelbaar en zijn events te exporteren naar je kalender. De intuïtieve zoekfunctionaliteit, browse, drag and drop, zoom en share mogelijkheden op 1 pagina dragen bij aan een optimale beleving van ahold.com. Een financieel analist heeft zo in een oogopslag het overzicht van de nieuwste kwartaalcijfers, de cijfers uit het recente verleden en de laatste berichten over Ahold en haar merken. Iemand die vooral geïnteresseerd is in Ahold en duurzaamheid kan weer een compleet andere homepage creëren

Nieuwe kansen voor Lbi door Overname Ahold van Bol.com

[verwijderd] 26 juni 2012 11:39

ondon: Global digital marketing and technology agency LBi has appointed John Monks to head up its newly created Social Business Design offering.

The specially created unit will have a pure-play consultancy function to aimed at helping businesses re-engineer themselves to better take advantage of new digital technologies.
Developed in-line with LBi's ability to blend strategic, creative, media and technical expertise to build business value for clients, the Social Business Design unit is aimed at helping brands become fully-fledged social businesses.

LBi believes that in order to survive in the digital era, businesses need to undergo a fundamental cultural and behavioural shift. The Social Business Design practice has been set up to specifically help brands navigate the changing media landscape and embrace social media at an organisational level. The business unit will be led globally by John Monks, who joins LBi from Curve, the consulting firm he established in 2004. Monks has a strong background in business strategy and organisational design, as well as technology implementation and transformation.

Commenting on his appointment Monks said: "The digital and social media landscape is in a state of continuous flux. New devices, new channels and new technologies are having a profound effect on the ways in which we interact with each other, with brands and with businesses. For companies to thrive in this environment, technological and organisational change must be effected at a very deep level."

Anil Pillai, UK Chief Executive of LBi, added: "Social media has totally changed the dynamics of the relationship between a brand and its consumers. It follows that companies increasingly need to reinvent themselves take advantage of emerging digital opportunities.
John has an impressive pedigree in this area and his appointment represents the first of many investments we're making to help condition our clients for success both today and tomorrow."

LBi is already engaged in a number of strategic partnerships aimed at helping clients take the next step on their digital journey.

[verwijderd] 28 juni 2012 15:35

LBi promotes Michael Islip to UK managing director

LBi promotes Michael Islip to UK managing director
Global digital marketing firm LBi, currently the subject of speculation of a number of acquisition deals, has promoted client partner Michael Islip to UK managing director.

The promotion of Islip takes place as Marcus Mustafa, global head of user experience is also promoted to the UK executive board.

Islip initially joined the agency in 2007 from OgilvyOne as client director, and was then promoted to client partner two years later, joined the UK Executive team at the agency.

In his new role he will be tasked with overseeing the day-to-day running of the agency, and will also have responsibility for client services and business development.

Islip commented: “I’m hugely excited to be taking on this new role at LBi. As an agency, our strength is our ability to blend insight, creativity and technology to create exceptional things for our clients, making a real difference to their business. I’m really looking forward to helping us evolve as an agency and continue to do bigger and better things for our clients.”

Meanwhile, the promotion Mustafa comes after a decade at the agency, where he has developed its user experience offering. He will now head up a series of initiatives which will aim to strengthen Lbi’s service offering.

Anil Pillai, UK CEO of LBi, said: “I'm really pleased that Michael and Marcus have accepted these positions. I’m confident that both of these exceptional individuals will do a great job in helping lead LBi onto even bigger and better things. They both have a deep understanding of what makes our agency tick and, along with the rest of my Exec team, they are ideally placed to help define what's next for LBi over the coming years.”

Mustafa, concluded; “It’s exhilarating to be focusing more attention on the overall quality of our agency and our service offering. We already create and deliver some amazing stuff for world-leading brands that touch millions of people everyday so the bar is high, but we have great clients and the people here are amazing so together we will create some real magic.”

8 Posts

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