simplify the home buying process with new website design
Marketing and technology agency LBi has developed a new website for Barratt Homes, the UK’s biggest home builder, aimed at helping customers locate, personalise and finance their dream home.
The creative concept developed by LBi is ‘Moving You Forward’ blending strategy, creativity, technology and user-experience, to make it easy for customers to make the next step in their home buying journey.
Jeremy Hipkiss, marketing director at Barratt Homes, explained how the online experience “now plays a central role in the home buying research and selection process,” because of this Barratt felt they needed “the right digital strategy and online experience to meet those demands head on.”
The new Barratt Homes site features a digital showcase where customers can view 360 degree image galleries and intuitive maps; an ever-present contact console makes it simple to explore developments and shortlist homes as well as book viewings. Properties can also be personalised through the site as there is a full list of Barratt’s range of fixtures, fittings and appliances to compare and contrast.
Hipkiss continued: “LBi has created a new site which helps to demystifying the home buying process while showcasing the quality of Barratt Homes, demonstrating that Barratt doesn’t just build your ideal home – it can help you move there too.”
Executive creative director at LBi, Simon Gill, added: “We've put the homebuyer at the heart of the online proposition with the core idea of 'moving you forward'.
“We've worked with Barratt Homes to create an experience that's not just about finding a suitable home (with a visual search that includes schools, local amenities, transport) but also one that answers questions at each stage, presents step-by-step support and provides useful tools to assist from first consideration to actually moving in.
“The service offers an intuitive way to personalise your chosen property and helps you figure out how best to pay for it, too. The site lifts the UK's biggest house builder a few notches above the rest and we're confident it will have a transformational effect on Barratt Homes' business.”