Ed Verbeek schreef op 10 maart 2013 23:11:
[...]
Ja en wát voor bijdrage!
Dit is zéker een nieuw weekdraadje waard,
want het weer een pennevrucht van Tena Lyons (ook wel aangeduid als Tena Lady),
de nieuwste Miss-marketing-Sopheon,
duidelijk herkenbaar aan dezelfde zinnen die ook rijkelijk vloeiden uit haar geruchtmakende artikel over
'The Greek yoghurt revolution', waar BS in zijn vórige weekdraadje op wees:
www.iex.nl/Forum/Topic/1295176/1/Week... .
Menig creamy hoogtepunt van Tena Lady deelden wij met haar:
www.iex.nl/Forum/Topic/1295176/1/Week... Hier de exacte overeenkomsten tussen dit artikel (hieronder aangeduid met '2') en haar artikel over de 'The Greek yoghurt revolution' (aangeduid met '1'):
1. As a
Food and Beverage manufacturer operating within a realm of fierce competition and
constant market change2. Consumer product markets are characterised by
constant market change,
and the
food and drinks sector is no different.
1. food and beverage companies, product
failure rates are high –
sometimes upward of 90%.
2. in the [food and beverage] market;
failure rates are sometimes upward of 90 per cent.
1. organizations are often
turning to new and improved products to help them grow market share, and these new and improved
products frequently come out of a changing market demand and consumer preference. 2. Manufacturers are
turning to new and improved products to help them grow market
share, and these products frequently come out of changing market
demand and consumer preference.1.
Successful CPG
companies have to
be equipped to create and shift products and
portfolios in response to changing markets and consumer preferences to not only succeed, but
to survive.
2. To stay relevant and
successful —in some cases
to survive —
companies must
be equipped to quickly create products and shift product portfolios.
1.
The failure of Hostess
Brands is now
opening up a new innovation opportunity for other companies –
at least those that can innovate quickly – to take their place.
2.
the failure of an iconic
brand opening up a new innovation opportunity for others
—at least, for
those that can innovate quickly—to take their place.
1. organizations
looking to drive growth through innovation must understand and effectively manage all stages of the innovation lifecycle – innovation planning, idea and concept development, gated process management,
and portfolio optimization.
2. Companies
looking to drive growth through innovation must understand and effectively manage all stages of the innovation lifecycle – innovation planning, idea and concept development, product development,
and optimisation of the product
portfolio.
1.
will empower organizations
to focus resources on the highest-value brand innovations and meet ever-changing
customer needs, helping to
identify the right products to
bring
to market 2.
will empower them
to focus resources on the highest-value brand innovations and
meet new
customer needs,
identify the right ideas to develop and
bring successful new
products to market.
1.
leading practices that can help improve
innovation performance2.
Leading innovators [...]
practices [...] to maximise the effectiveness of their
innovation performanceDus BS, je bent hier wérkelijk iets bijzonders voor Sopheon op het spoor gekomen; een schrijfster waar we met z'n allen nog veel plezier mee gaan beleven! (al dan niet ingeleid met smeuïge Griekse yoghurt)
Ik ben benieuwd hoe veel vaker we deze zelfde teksten van Tena Lady opnieuw voorgeschoteld krijgen. Smakelijk eten!
{:<))))
Eddepet -altijd-trek-
Verbeek