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4/25/2018 | 09:48pm CEST
Since the 1980s, the Stage-Gate® system has been systematically built upon in leading companies worldwide. Dr. Bob Cooper has been analyzing the current practices of the most successful innovation systems and has described them in each new version of his bestselling books, 'Winning at New Products.' In the fall of 2017, Professor Dr. Robert 'Bob' G. Cooper published the 5th edition, introducing a new generation of the Stage- Gate system.
Anyone still using an outdated Stage-Gate system is likely stuck in the 1990s, and is missing significant enhancements in relation to:
the success rate of innovation projects,
the time-to-market of new products, and
the motivation within project teams.
For example, in the 2nd generation (published in 1993), Dr. Bob Cooper integrated the results of the then current success factors research (e.g. interdisciplinary teams, profound homework before development, etc.). In the 3rd generation (2000), Cooper focused on accelerating new product projects. The 4th generation (2011) then revealed Spiral Development (regular customer feedback loops), as well as Lean and Open Innovation into the Stage-Gate systems. The 5th generation (2017), Beyond Stage-Gate, addresses the challenge of 'Bold Innovation in Record Time.'
You can determine your capabilities by checking whether your innovation system methodically and consistently ensures the following practices:
Convincing customer benefit and added value is the focus of all parties involved in the innovation process. In all phases, we set activities to understand application and application environment as well as customer needs in depth.
In our innovation projects, an interdisciplinary project team is responsible for the results: from the concept phase to the development, then to successfully implementing new market performances.
We focus our resources on the attractive projects. That means we stop projects at Gates, even if it hurts.
If these three statements apply to the innovation practice of your company, the diagnosis is: old but good! Your organization probably implements a Stage-Gate process from generations 2 or 3. It would be worthwhile to consider further developments. For more, download the whitepaper Beyond Stage-Gate®: Bold Innovation in Record Time and dive deep into what's new in Cooper's latest edition of Stage-Gate and what the implications are for your enterprise.
If any part of a), b) or c) is missing from your standard business practice, it may be time to renovate the cornerstones of the Stage-Gate system before heading for Beyond Stage-Gate.
The above is an excerpt from the whitepaper, Beyond Stage-Gate®: Bold Innovation in Record Time, written by five is innovation management 's Mag. Peter Fürst and Dr. Angelika Dreher.
Five is innovation management hosts regular training sessions in Germany, many alongside Dr. Bob Cooper. For instance, April 23-24, 2018 Sopheon sponsored Winning at New Products - The Seminar to the New Book of Prof.Cooper near Frankfurt, Germany.
Coming up October 4-5, 2018 five is will be hosting another seminar. You can find out more here.
Here are a few photos of past seminars with five is, Dr. Robert Cooper and Sopheon.
Interested in working with five is innovation management? Contact them.
Interested in working with Sopheon? Contact us.
Stage-Gate® is a registered trademark of Stage-Gate Inc.
Sopheon plc published this content on 25 April 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 25 April 2018 19:47:01 UTC